THE BRIEF
Havaianas is an Australian summer icon with a web store which offers an important channel direct to customers and to support retail accounts.
With a new eCommerce & Digital Marketing Manager appointed and the lead-up to summer, they were looking for a reliable partner to maintain the website and enhance the user experience with new projects.
THE SOLUTION
As a retained partner, we provide a range of development and consulting services to support the Havaianas team.
In addition to ongoing maintenance and the resolution of platform bugs and issues, we’ve also implemented the following projects:
- Homepage rebuild
- Navigation restructure and mega menu
- Blog integration
- Google Analytics tagging, implementing standards for tracking codes and the set-up of Enhance Ecommerce, Attribution
- Modelling and automated dashboards
- Flexible MailChimp templates
Weekly status meetings and tools such as Jira and Basecamp are used to ensure communication is constant and tasks are delivered on time.
